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WIXX Campaign in Action Across Quebec, Canada: Getting K...

WIXX Campaign in Action Across Quebec, Canada: Getting Kids Active

In 2012, Quebec en Forme launched its social campaign WIXX in order to get 9-13 year-old preteens moving. Several actions have been realized with thousands of young people and their parents thanks to different strategies: advertisements, tools, promotional articles, events targeting families, the website, etc. Schools and organizations participate in the movement that gets preteens moving. Two

by Bora Mici September 2, 2014 No comments

In 2012, Quebec en Forme launched its social campaign WIXX in order to get 9-13 year-old preteens moving. Several actions have been realized with thousands of young people and their parents thanks to different strategies: advertisements, tools, promotional articles, events targeting families, the website, etc. Schools and organizations participate in the movement that gets preteens moving.

Two years later, Quebec en Forme is able to confirm the effect that WIXX has on young people, but also on its 2,500 partners and 150 local groups.

Active lifestyle children and teenagers


Three Testimonies: How Do They Use WIXX Where They Live?

I am sharing three testimonials with you from partners who knew how to use WIXX on different occasions in order to spice up their activities and nourish the fascination of young people, while offering them a taste for moving and having fun.

The local group Vita Source d'Asbestos used WIXX within the framework of events like the Family Salon, or the health race, allowing it to attract and increase participation.

According to Karine Larrivee of CSSS des Sources, "If we add a WIXX activity to the program, the young person will go look for their parent and bring them along. In this way, we can reach them on the prevention screen."

"The promotional tools attract young people; they find this cool," said Eric Dion, the coordinator of Vita Source.

For the local group of the partners Cantons'active of Stoneham, the idea of fun associated with WIXX tools very much facilitates getting young people moving, and in all seasons. According to Helene Gaucher, coordinator of the local group of the partners, "Associating the logo, the WIXX mark to an activity, it's a winner ... This does not take extraordinary activities; we start from the environment and give it a WIXX twist."

As for the national project Tremplin Sante, associating with the WIXX campaign was easy and ran along on its own. Day camps and summer camps are propitious to getting on the move and have the same target , preteens. For one year, the organization collaborated with the campaign, while notably using macaroni - very prized by young people.

"What we noticed is that these visuals also allow for communicating with the parents," according to Alain Benoit, the coordinator of Tremplin Sante.

These three testimonies demonstrate the versatility of the WIXX campaign, its tools, and what our partners can do with them all over Quebec.

Teenagers bicycling

The WIXX Campaign is:

  • A website dedicated to young people where the fun of moving is in the foreground;
  • An online magazine for tricks, puns, and new ideas in order to get preteens moving (partners and parents);
  • A website dedicated to partners who want to join a movement for getting preteens moving;
  • More than 390,000 visitors on all the sites (parents, partners and young people);
  • 20,000 Facebook fans (young people and partners);
  • 88% of young people value the brand.

Are there active living initiatives in your community? How could WIXX or a similar program apply in your community?

Original article, originally published in French, here.

Credits: Data and images linked to sources.

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Bora Mici has a background in design and online writing. Most recently, she has worked as an online contributor for DC Mud, Patch.com, GoodSpeaks.org and WatchingAmerica.com, covering urban planning and visual and performing arts in the Washington, D...

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