2015 is an important year for Milan, Italy. Expo 2015 is attracting a lot of international attention, as time is ticking down to the great event. But even without Expo taking place, Milan is still a focal point during this time of year due to its prestigious Design Week. The International Furniture Fair, better known as the Salone del Mobile and FuoriSalone, takes place every year at the beginning of April, bringing design lovers from all around the world to the city.
But the fun and spontaneous part of Design Week is FuroriSalone, during which the neighborhoods of Milan host outdoor exhibitions, becoming small galleries and places for creativity. The event is spread all across the city with focal points in areas such as Tortona, Brera, Triennale, and Ventura Lambrate.
Even though they are all a part of the same design event, these key areas promote different design concepts. As such, they are set up to attract specific visitors. Each area targets a specific audience, more or less.
Visiting all of the exhibitions in Milan during this week would be a full-time job. At the end, you would likely be exhausted from all the walking, people, and crowded places. So if your time is limited, you need to be selective. Even if you take the whole week to visit, your first-choice exhibits will be those with which you identify the most.
- The area of Tortona is the first exhibition circuit, bringing together international brands and young talents in more than 60 industrial spaces. It is also a place where most of the city's students like to enjoy Design Week.
- Ventura Lambrate is an industrial district in the Northeast section of Milan that becomes a temporary design hub every year for Design Week. It provides a stage for emerging designers, studios, and students from around the world. It is one of the most beloved parts of Design Week.
- Triennale is situated in Milan's Palace of Art, designed by Giovanni Muzio and built between 1931 -1933. Designed as an extremely flexible space, it is a multifunctional, innovative building for the era in which it was designed.
- Brera is in the heart of Milan's creative and commercial area. Stretching from the Bastions of PortaNuova in via Broletto, away from Legnano and towards Via Montenapoleone, it is one of the most refined areas of Milan.
The beautiful part of Design Week is that there are events and concerts everywhere. Aside from traditional venues, there are other alternatives types of urban entertainment. The best part of Milan during Design Week is that anything can happen. You never know where you'll end up: a normal photo shoot for the Lambrate design exhibitions could transform into an evening bike ride to the other side the city and end with a live outdoor concert by the emerging Italian group, Edless.
Have you ever visited Milan during Design Week? Are there design-themed events that occur in your city? Share your stories and comments in the area below.
Credits: Images by Alexandra Serbana. Data linked to sources.