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“Pedestrian, I Care!” Campaign Reduces Deaths by 40% in ...

“Pedestrian, I Care!” Campaign Reduces Deaths by 40% in Campo Grande, Brazil

The use of crosswalks and the work done with motorist transit education have been important factors in the decrease of pedestrian deaths on the streets of Campo Grande, Brazil. This finding comes from “Pedestrian, I Care!” campaign results, created by Agetran (Municipal Agency of Transport and Transit) and Detran-MS (State Department of Transit), which revealed

Pedestrians and transit

The use of crosswalks and the work done with motorist transit education have been important factors in the decrease of pedestrian deaths on the streets of Campo Grande, Brazil. This finding comes from “Pedestrian, I Care!” campaign results, created by Agetran (Municipal Agency of Transport and Transit) and Detran-MS (State Department of Transit), which revealed the 40% decrease of pedestrian deaths from January to May 2015, in relation to the same period last year.

From January to May in 2014 there were seven pedestrian deaths, while this year the data revealed that pedestrian fatalities fell to five cases in the same period. According to Agetran, the decrease has occurred progressively over the years. For example, from 2013 to 2014 the data shows a 27 percent decrease of deaths involving pedestrians. Twenty-two fatal accidents were recorded in 2013, while in 2014 there were 16.

Crosswalk Improvements

According to the President-Director of Agetran, Beth Felix, since the beginning of 2015, more than 100 crosswalks were painted by Agetran in front of schools in the capital, including state, municipal and private roadways. This number increases if one considers crosswalks made through the partnership of Detran-MS with over 52 schools and another 39 strategic locations in the city. “We are working in various parts of the capital and the work is already showing good results, as observed by the reduction of deaths each year,” highlighted the director.

Agetran's education initiatives, for both pedestrians and motorists, strives to make the population conscious of the importance of using crosswalks and ensure the markings are done correctly to grab the motorists’ attention. To the driver, warnings will be given to respect the Transit Law and to be ready to stop at the crosswalk for the safe passage of pedestrians. For the remainder of 2015, one time per month and lasting for one week, patrols will be conducted by Detran-MS and Agetran staff, with support from Bptran (Transit Police Battalion).

School children at crosswalk

In addition to the activities of “Pedestrian, I Care,” the efforts of the “Back to School” campaign resume in August at schools with lectures and educational activities. The expectation is to involve alumni and parents of alumni in inspiring respect for the National Code of Transit and to stress its importance in saving lives.

Vertical Stripes

The painted stripes in different regions of Campo Grande is another important point of Agetran’s work. The Director of Agency Transit, Sidinei Oshiro, emphasizes that the teams are working in the central areas of neighborhoods. “This is a continuing work that is part of the maintenance services of the streets. We are working in accordance with the necessity of the demand and technical analysis,” explained the director.

Are there pedestrians dying from motorists in your community? Is traffic safety a problem where you live? What role should the transit agency have in raising awareness for pedestrian safety? Share your thoughts and city’s stories in the comments area below.

Original article, originally published in Portuguese, here.

Credits: Data and images linked to sources.

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Anna Petrone is a transportation engineering masters student at the University of Maryland, with a Bachelor in Math and Economics. Her interests lie in transportation projects located in developing countries, particularly in South America. She took a...

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