MVRDV, a Rotterdam architecture firm, designs large but fantastic buildings such as the Rotterdam indoor market Markthal. Their design of a clubhouse at an Amsterdam tennis club last year was equally impressive. This summer, however, MVRDV's new work will come up in Beijing, China.
The MVRDV’s new project is a shopping center, the M-Cube , located in the core business area of Chongwenmen District. This is KWG Property’s latest commercial project in Beijing, in partnership with MVRDV, NBK, and HDTC. The name "M-Cube" came from its crystal “Magic Cube” shape.
The M-Cube shopping center covers an area of nearly 40,000 square meters (430,556 square feet), seated on the subway interchange station of line 5 and line 2. Its volume is not very big, yet it has impact. It will provide a modern shopping experience, targeting fashion shoppers ages 18-35.
KWG Property went public at the United Stock Exchange on its main board listing in Hong Kong in July 2007. The founder of KWG, Jianmin Kong was once the credit director of the ICBC at Guangzhou branch office. KWG projects are mostly concentrated in Guangzhou, Shanghai, Suzhou and Chengdu. For example, KWG trademark projects such as Youfang Life Plaza, International Finance Plaza (IFP), Guangzhou Hotel, Huadu Sheraton Resort can be found in both Suzhou and Chengdu.
KWG projects in Beijing are mainly in the planning stage. Another recently announced project is the Hejingyueyi Residential, located in Shunyi District. On the company's website, the project at Chongwenmen District is called the "Hejingmofang" (Hejing Cube).
"When people pass by this pearl coated architecture, they must turn their heads," that's exactly what KWG requested from the designers. "The overall design of the façade needs to find a balance between the eye-catching request and the grey to beige color requirement of old town buildings." MVRDV's partner Jacob Van Rijs said: "Seen from different angles, the facade magically turns to a pearl-like iridescence different from its original light grey color, satisfying both requirements."
According to Archdaily, the pearl-like ceramic tile on the M-Cube shopping center’s façade was specially designed, polished by hand, and is able to reflect the colors of the entire spectrum. Thus the overall façade creates a continuously changing effect based on the skylight and the viewer’s position, which also sets it apart from its neighboring architecture.
In addition to the retail and office spaces spread over nine floors, the MVRDV has created a green rooftop terrace and garden to provide a peaceful rest for the bustling professionals in the metropolis.
Are there any MVRDV projects in your area? What do you think of the M-Cube integration in its context? Are there any similar architectural projects or unique facades in your city? Share your thoughts and your city's stories in the comments area below.
Credits: Images and data linked to sources.
The original article, published in Chinese, can be found here.