Who wouldn’t want a landscape architect to give them a business card full of seeds? Lush gives their clients free seeds with every business card! In this way, the card serves multiple purposes. One is branding, and another is of a much more practical purpose. The seeds are able to produce a landscape, a task that directly relates to service the card is selling. It is quite a brilliant and elegant solution.
So far, as landscape architecture goes, I’m surprised more firms don’t do this. A business card can translate easily into an envelope. This envelope can hold seeds. It would take 5 minutes of thought to come up with such a solution. Yet, syntheses like these don’t happen more often.
Meme, on the other hand uses lines like rows of crops to represent their name. Lines of crops also conjure up images of landscape design. Furthermore, the holographic nature of the card speaks on “cutting edge” technology whereas the previous example speaks to the mechanisms of agriculture. These are just two methods of designing a business card that represent the company as well as some key components about the company.
We’ve explored unique business cards in architecture, urban planning , engineering, and now in landscape architecture. This will be my final blog on unique business cards. It has been a very interesting exploration into the variety and methodologies of graphic representation. We have seen foldable business cards. We have seen holographic ones, seed carrying ones, and ones that function as rulers. At the end of the day, though, it is about how someone can represent himself or herself efficiently, professionally, and uniquely so that they are remembered as being important to their potential-client.
As I have posed in previous blogs, “how do you represent yourself?” ”What about you will a client appreciate and remember? What can you offer?” If done correctly, all of these questions can be answered using a business card.
Credits: Image and data linked to sources.