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A Startup in Nancy, France is Improving Bike Fleet Manag...

A Startup in Nancy, France is Improving Bike Fleet Management & User Experience

The Nancy-based start up Lorraine Greenberry aims to create a more intelligent bicycle. Please enjoy this interview with Léo Casagrande, who co-created Greenberry with Yannick Dars. Q: Could you describe Greenberry and your journey so far? A: Greenberry develops digital solutions based on the concept of the “smart city.” The goal is to draw from the internet of

View of Nancy, France

The Nancy-based start up Lorraine Greenberry aims to create a more intelligent bicycle. Please enjoy this interview with Léo Casagrande, who co-created Greenberry with Yannick Dars.

Q: Could you describe Greenberry and your journey so far?

A: Greenberry develops digital solutions based on the concept of the “smart city.” The goal is to draw from the internet of things to make a city sustainable. I studied geography at the Université de Lorraine where I specialized in eco-neighborhoods. I then worked on mapping technology. Yannick Dars manages business development and marketing. He is just as passionate about the digital world and economy. We’ve been working on the Greenberry concept for two years and in 2015 everything came together thanks to the Lorraine digital economy and the French Tech approach.

Q: What system are you developing for Greater Nancy?

A: We can describe our system in three parts. First is the geo-location mechanism of the bike in case it is lost or stolen. The goal is to improve fleet management and increase the level of service. The second part is to improve user experience thanks to a mobile application that can propose themed routes, for example, or even track mileage. Finally, the bike can also be an indicator of air quality. In total, two thousand bikes are used in the territory of Greater Nancy. The establishment of new communication network, notably LoRa, that are designed for connected objects and that will soon be available in the Lorrain territory, is obviously an opportunity to seize.

Q: What are the different development phases of Greenberry?

Cyclist in Nancy, France

A: Three phases have been set, with the final one planned for September 2016. The first phase began in December 2015 and will finish in the beginning of March 2016. The goal is to identify the uses of bikes in the city and any managerial issues. The second phase is prototyping and testing. We will experiment with our solutions in the city, in real world situations, using a panel of beta-testers. Finally, the third phase is the final platform with the potential of crossing over to full-scale.

Q: What is your definition of the smart city and your vision for the city of tomorrow?

A: The “smart” city is not necessarily a super high-tech and connected city. Technology is a tool but not a goal in itself. Rather it is a city where hyper connection and data are used to optimize the level of services offered. Citizens should reclaim their territory; this is why sharing and collaboration are important notions. Montreal is, for us, a good example of a smart city, notably with their different garden projects, community gardens, and the development along the Saint Lawrence River. The smart city is not built in a day: it is built little by little, it is co-built thanks to experiments that, brick after brick, change the territory. The field of possibilities must be opened, to make the city more livable, viable, and sustainable. In other words, the digital solutions that we develop encourage real physical interaction in the city, hence our slogan, “Phygital Solution.”

How do you define a smart city? How can technology be used to improve experiences in your city? Share your thoughts and your city's stories in the comments area below.

Original article, originally published in French here.

Credits: Data and images linked to sources.

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Carmen Phillips is a graduate of Oberlin College and is currently pursuing her masters in French Translation at Kent State University. Carmen spent the last year in Lyon, France teaching English to primary school children and had the opportunity to i...

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