If your style of architecture is simple, with minimal fuss - it probably makes good business sense to apply this approach to your web presence too. The minimalist trend in website design is a reflection of the trends in architecture – elegant and sophisticated, but not extroverted. The art of translating a three dimensional style of architecture into a two dimension website can be challenging.
An eye catching image on your homepage with easy navigation to key areas of the site makes an appealing webpage for potential Clients – who, after all, are your target audience. The popularity of minimalist architecture websites seems to stem from the fact that Clients don’t want to be overwhelmed. They want to gain insight into your style – so as to decide if you fit with their ambitions. They also want to see confidence – architecture is an expensive process, they don’t want to risk their money on a firm who won’t look after it!
The Keppie Design website has subtle flash images displaying their portfolio, whilst Ellis Miller uses a single image with large type name to grab attention. BDP also uses a single image, but combine it with a top and bottom strip of news and links. An alternative to this is the use of faded imagery, like CF Moller which creates at once a grid of links but also a strong image. Olson Kundig Architects uses materials and details, rather than architecture to convey their style on their homepage.
Minimalist website design is popular with architects because it’s an effective way to quickly display their designs – Clients want to quickly see what you’ve done and how you could approach their project.
Is the minimalist approach the most effective for all areas of architecture? Is this method better for larger firms?
Credits: Images and data linked to sources.