Creating a unique engineering logo design is not an easy task. In the world there are thousands of different logos and it is difficult to stand out. And there are experienced consultants and websites specialised in the task.
The logo design should have three goals:
- Symbolise the company and customers will use it for future brand recognition;
- Make your engineering firm look professional;
- Make your engineering firm stand out and be representative of its unique services.
Some logos are minimalist because engineering is a field based on reducing difficult projects into simpler ones. Others represent the activity of the company. In addition, it his highly advisable to keep it simple so that the logo is able to be printed on any material. For instance, a civil engineering company may pick images of bridges or other civil works.
Colour may invoke emotions, both positive and negative. Our brain might associate blue with authority, success, and security. For instance, green represents health, nature, renewal, and environmental issues. While red is representative of action, adventure, energy, love, passion, and drive.
It is essential to choose a professional logo designer that has a thorough knowledge of creating graphics and combining elements. All this, combined, creates the perfect unique engineering logo.
Some popular engineering and architecture logos are:
Iberdrola is the wind energy leader, placed at the top 5 of electric companies in the world, and it is the first energy group in Spain. In the logo there are 3 images superimposed: the green leaf represent nature, the blue bead represents the water, and air, and the yellow bead represents the earth and the fire; each of them are elements that Iberdrola transforms carefully into energy.
The slogan of this architecture firm is: LAMA ARHITECTURA | architectural sharpness. It is dedicated to building design, both exterior design and interior design. In the logo the word 'lama' is visible. It has sharp edges according to their slogan, and the red colour indicates energy, and passion for what they are doing. In addition, it is worth mentioning that in ther website, each of their projects are represented with a logo, which is a sketch of the external shape of the building.
In my opinion, a very representative logo. IACES stands for International Association of Civil (European) Engineers. The bridge of the picture symbolises that their main activities are civil activies, and the stars might remind the viewer of a union.
Vibrant Water Engineering is located in Vista, California, USA. This Engineering firm is one of the few full service water conditioning manufactures in the water conditioning industry. The logo is is composed of a blue water drop, which clearly identifies their activity. It is incorporates letters in another colour, with which to empathise their main product; water.
In your opinion, what makes a unique logo?
Credits: Images and data linked to sources.