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Considerations in the Logo Design Process

Considerations in the Logo Design Process

Now That you Decided to Create a Logo, What Should Your Company Consider in your Logo Design Process? There are two basic questions you should be able to answer before starting the logo design process. 1. What does your company represent? This question, “What does your company represent?” should address your company’s goals, values, current,

Now That you Decided to Create a Logo, What Should Your Company Consider in your Logo Design Process?

There are two basic questions you should be able to answer before starting the logo design process.

1. What does your company represent?

This question, “What does your company represent?” should address your company’s goals, values, current, and future business.  Where does your company want to be in five, ten, fifteen years (you get the idea)? Discovering what your company offers and promises your audience is important.  Here are some questions you can ask yourself before starting the logo design process.

  • What is your company’s business and purpose?
  • What are your marketing objectives and why does your company want a new or redesigned logo?
  • What are your company’s current goals?
  • What are your company’s long-term goals? What is the plan for 5 years, 10 years, 15 years, 20 years time?
  • Who are your company’s main competitors (this is important in discovering their brand)?
  • What is the culture of your company? Are there certain behaviors that make your company different from competitors?
  • Leaving economics behind, what is your company’s mission?

2. Who is your audience?

Because Global Site Plans specializes in logo design for architects, engineers, environmental non-profits, landscape architects, and urban planners, we know who you audience is – consumers of environmental design and so much more.  But if you’re able to be specific regarding your audience, whether it’s public or private sector, residential or commercial, sustainability-focused, industrial, etc., then we will be able to serve you better during the logo design process.

  • Who is your company’s audience? What? When? Where? Why?
  • Is your company attempting to gain a new audience?
  • How does the audience currently view your company?
  • How does your company want the audience to see the new brand/logo design?
  • What response should the target audience have to your company’s logo?

Answering these questions prior to beginning the logo design process will help Global Site Plans develop your new or redeveloped logo and brand identity.  Once these questions are answered then we can both move onto colors, type, imagery, and symbolism – the fun design part.

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Renée van Staveren is the Founder & CEO of The Global Grid. In June 2014 Renée moved from Istanbul, Turkey, where she'd lived for four years, to return to the beautiful city of San Francisco. She is now a Manager at the Urban Land Institute's San...

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