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Jessica Yoon

Jessica Yoon is a native Oregonian, currently residing in New Orleans, Louisiana. She holds a B.S. in Urban and Regional Studies from Cornell University, where she became interested in how great places can promote both equity and prosperity. She is primarily interested in how smart planning and design initiatives, combined with inspired real estate development projects, can create wonderful urban places for people to live, work, and thrive. Jessica reports on new initiatives and urban developments in New Orleans, where a fast pace of progress raises hope for a vibrant future for the city and region. Beyond her work as a marketing professional and blogger, Jessica enjoys riding her bicycle, eating her way through the city’s food scene, and listening to economics podcasts.

Jessica Yoon: A Farewell to Global Site Plans and The Grid

by Jessica Yoon

When I received the opportunity to take on a blogging internship with Global Site Plans, I was excited to become more engaged with issues of urban planning and development in New Orleans. Over the last six months, this... Read article

A Burgeoning Biosciences District in New Orleans

by Jessica Yoon

In an area of New Orleans that was once populated by 249 homes, cranes loom over a vast complex of medical buildings under construction. Construction is now well underway and the new Louisiana State University and Vete... Read article

Building Momentum for Bicycling in New Orleans

by Jessica Yoon

This past May 2013, New Orleans received a Bronze Bicycle Friendly Community award from the League of American Bicyclists. Undoubtedly, the award was well deserved. New Orleans now has almost 2% of its population commu... Read article

A Development for Fresh Food, Health and Wellness in New Orleans

by Jessica Yoon

An exciting transformation is taking place on the corner of Broad and Bienville in New Orleans, Louisiana. Construction is now underway on the ReFresh project, a 60,000 square foot development that will bring fresh foo... Read article

Engaging Citizens to Improve Neighborhoods with Neighborland

by Jessica Yoon

Neighborland was born out of a street art project by Candy Chang, where nametag-like stickers reading “I wish this were a __________” invited the passerby to imagine possibilities for empty storefronts. The project gener... Read article

Tracking Blighted Properties in New Orleans with BlightStatus

by Jessica Yoon

With an estimated 35,000 abandoned properties, blight is a prevalent problem in New Orleans, exacerbated by Hurricane Katrina in 2005. A new website, launched by the City of New Orleans and the nonprofit group Code ... Read article

Rise and Fall of the Rubber Rouge: A Review of Greg Grandin's "Fordlandia"

by Jessica Yoon

In his book Fordlandia, author Greg Grandin chronicles Henry Ford’s great attempt to create a vast rubber plantation and idyllic company town in the complex ecosystem of the Amazon rainforest. The story Grandin tell... Read article

A Skate Park By Skaters, For Skaters in New Orleans

by Jessica Yoon

If New Orleans is considered to be a city of resilience, the story of the Peach Orchard skate park is a shining example, demonstrating that great things are possible through grassroots citizen action. As skateboardin... Read article

Rails to Trails in New Orleans: Connecting Neighborhoods Using the Lafitte Greenway

by Jessica Yoon

Between the historic French Quarter and Bayou St. John, a former shipping canal and railway sits idle, presenting a tremendous opportunity for rede... Read article

Rethinking an Urban Freeway in New Orleans, Louisiana

by Jessica Yoon

Oak trees and street scenes painted on the support pillars of the I-10 overpass on Claiborne Avenue remind New Orleanians that the street was once a tree-lined commercial corridor. Today, the neighborhoods surroundin... Read article

How Six-Miles of Riverfront Could Transform New Orleans

by Jessica Yoon

New Orleans is called the Crescent City for the shape the city takes around the bend of the Lower Mississippi River. Yet, for a city with such an abundance of water, there is often a disconnect between the city and its f... Read article

Making a Place for Artists in New Orleans

by Jessica Yoon

A problem often seen in up and coming neighborhoods is that the very artists who help spark great communities are priced out when the area takes off. In a city that is known to the world for its art and music, New Or... Read article

Greening the Post-Disaster Response: The Sunshower House in New Orleans, Louisiana

by Jessica Yoon

In the wake of a disaster, cities and residents are challenged with rebuilding infrastructure, homes, and lives on a pressing timetable. Homes that recoup from one destructive event may be fated to withstand disaster... Read article